“In the time of chimpanzees I was a monkey”. A lyric well known from the song “loser” by Beck. Well, at least a well known song for some of us who were old enough in 1994.Anyway, it’s a line that continually pops in my head as I look around and see what Chuck it is, or, I should say, what the Chuck it experience is.

My first “axe-perience” was in Dallas, Texas. I actually went one day and they were closed — Something I was brashly told by a brawny gentlemen who swept an otherwise spotless cement floor. So I came back, threw hatchets inside of what felt like Home Depot aisle 38 and bay 14. You know, where you’d find cotton wood lumber. .. and probably could.

From there, I have been to many different axe throwing venues. Each time taking mental notes on not only what they did right but what they could do better.

As a business owner, I can tell you there’s more than what meets the eye. We are not a franchise and have no business investors or partners. I built this from literally nothing but the idea to be better and different. That’s where I felt we could stand out. Like a monkey would in a line up of chimpanzees.

The “axe-perience” is always at the forefront of our minds. It’s important for me to not sweep customers away, which is why we focus so much on the customer experience. It may take us more time, cost us more money, but it’s not always what you do it’s how you do it.

I firmly believe that’s why we are growing exponentially.

Chucking axes anyone can do. How we do it is completely different.  Join us at anyone on our public events or hire us to come to your place of business, home, or party and you’ll see that difference.

As beck said “if you can’t write you can’t relate”, we have fun doing what we do and that translates in ensuring fun for all.Monkey see. Monkey do.

See you all soon!

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